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News

BioTek Expands Web Site International Accessibility

April 21, 2011

BioTek Instruments, Inc., a leader in microplate instrumentation technology, announces expanded international accessibility for their web site with the addition of Russian, Italian and Korean languages. Languages already available on the site include English, Spanish, French, German, Chinese and Japanese. All languages are selectable via the site’s user-friendly language picker.

“This is very positive for our customers in Korea,” notes Yunki Kyung, General Manager, BioTek Korea. “An entire web site in our own language demonstrates that we are committed to helping Korean customers and distributors, and also that we will respond locally to their needs.”

Peter Weith, BioTek Vice President of Marketing, Sales and Service, adds, “The markets we serve are increasingly global, and by providing our international customers with technical and application-specific information in their native language, we can help them to make informed decisions.”

BioTek Instruments, Inc., headquartered in Winooski, VT, USA, is a worldwide leader in the design, manufacture, and sale of microplate instrumentation and software. BioTek instrumentation is used to aid in the advancement of life science research, facilitate the drug discovery process and to enable cost-effective quantification of disease relevant molecules in the clinic.

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For additional information, contact:
Chere Griffin, Account Executive
Shaw & Todd Advertising and Marketing Communications
908-668-1106 x15
cgriffin@shawtodd.com

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